Privacy

What follows explains how we collect and process personal data.

The general manager of the store is responsible for the processing of your personal data and has the overall responsibility to ensure that all processing and handling of personal data is carried out in accordance with applicable laws and regulations.

This policy contains information about your rights when we store personal data in connection with your customer relationship with us, and general information about how we process personal data in compliance with current data protection legislation.

Personal Data

To complete a purchase in our online store, we require your name, address, mobile number, and email. This is necessary in order to deliver your order to the correct address and to contact you regarding your purchase if needed.

The legal basis for this processing is GDPR Article 6 (b). Where you have given consent, the information may also be used to provide you with information, offers, and services related to your purchase via email, phone, and SMS. The legal basis for this processing is GDPR Article 6 (a). You may withdraw your consent at any time.

We are required to store order information for accounting, tax, and any warranty/return handling. This history is deleted after ten years.

For certain purposes, we may need additional personal data. Which data is collected and the purpose of processing will be described in this policy.

Your Rights

You have the right to access the personal data we have registered about you, in accordance with applicable legislation. You can request this information free of charge.

You also have the right to request that we delete or correct your personal data, provided we are not legally obligated to retain it.

Information will be disclosed securely. Unless you request otherwise, the information will be provided in a standard electronic format.

You may withdraw your consent at any time. Consents can be managed under “My Account.”

You also have the right to file a complaint with the Data Protection Authority if you believe your data is not being processed in accordance with this policy.

Data Retention

The Accounting Act requires us to store transaction data for 5 years. However, in order to safeguard customer rights regarding warranties and complaints under the Consumer Purchases Act, the Sales of Goods Act, and our sales terms, we retain purchase history for 10 years.

Data Security

We maintain strict routines to ensure that unauthorized persons do not gain access to your personal data, and that all processing complies with legal requirements. Examples include risk assessments, access controls, archiving routines, and systems for handling requests related to access, correction, and deletion.

Order Fulfillment

We work with suppliers such as Alcon, Bausch & Lomb, Cooper Vision, Johnson & Johnson, and Vision Care for order handling. We share only the necessary data (name and address) for them to deliver products to you. This information is deleted within 36 months.

Payment Solutions

For security purposes, we store the IP address associated with each order. Payment-related personal data includes IP address, name, address, email, and mobile number.

All systems handling payment data are strictly limited to authorized employees performing necessary order-related tasks.

Card, Invoice, or Vipps Payments

We work with Payex for all payment types. We do not store payment details ourselves. To complete payments, card information, personal identification number (for invoices), and mobile number (for Vipps payments) are securely transmitted to Payex. They store this information securely and are PCI Level 1 certified (the highest security standard for card payments).

If payment issues occur, our payment administrator can identify the bank that issued the card using the first 6 and last 4 digits of your card number.

Returns

Products may be returned in accordance with applicable return and withdrawal rights. Detailed information will be provided with your order confirmation. If you receive faulty contact lenses, you can find our contact details on the website or reach out to your local optician.

Cookies

Cookies are small text files stored on your device when visiting a website. They are commonly used to enhance user experience and remember preferences such as login details.

The purpose of cookies in our online store is to provide basic functionality (session handling), analytics, personalization, and marketing.

First-party cookies are necessary for the website to function properly.

Third-party cookies are used for analytics, marketing, and personalization.

We use Google Analytics and Sitecore Experience Platform to analyze traffic. These tools collect data such as IP address, page visits, visit duration, referrers, browsers used, and online shopping behavior.

How to Avoid Cookies

You can disable cookies in your browser settings. Please note that some store functions may not work properly without cookies.

Personalization

To provide a relevant shopping experience, we use personalization tools that adapt content and recommendations to your interests.

Marketing

The legal basis for email and SMS marketing is consent.

We and our partners track advertisements to understand which ads you have viewed. This allows us to tailor parts of the store and show you relevant ads later.

Third-Party Data Sharing

We do not share, sell, or transfer your personal data beyond what is described in this policy. Data will only be disclosed if required by law or with your consent. Partners will only access data necessary to perform services for us, and data processing agreements are established to ensure security.

Changes to the Policy

If we make changes to this privacy policy, the updated version will be published here with a new revision date. We encourage you to review the policy regularly. Significant changes may also be communicated via email.

If you wish to have your data deleted, or if you want a copy of the personal data we store, please contact us.